Reading an article in GQ today, i learned A LOT about The Lauren family and the business. David Lauren is the only son of three children involved in the business today and he has been truely innovative and always bringing fresh ideas to the company. One 'stunt' that was visually spectactular and even described as 4D because of the Ralph Lauren signature fragrance being sprayed throughout the crowd, really wow'ed me. Here is the celebration of the 10 years in digital innovation in New York...
Read more in May 2012's issue of GQ. Peaches
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