"The worlds first shoppable music video"
Luxury retailer SSENSE announced the premiere of this track - I Think She Ready by Iggy Azalea, FKi and Diplo on April 4, 2012. The video which was styled by SSENSE includes styling which blends elements of hip-hop street culture with spring/summer 2012 runway trends such as bright pop colours and animal prints.
Simply click the outfit you like and the the video will pause to bring up a page showcasing all of the designer products which are then available to buy. Designers featured include Alexander McQueen, Alexander Wang, 3.1 Phillip Lim,
Y-3 Christopher Kane and Givenchy!
Click this link to access the shoppable version!
Lexa.
No comments:
Post a Comment